Nikon’s latest products pick up the top honours from TIPA, including Best DSLR Professional and Best Professional Lens
TOKYO – Nikon Corporation is proud to announce that four of its latest imaging products are recipients of the prestigious TIPA World Awards 2018. The Nikon D850 was selected for the Best DSLR Professional award, the Nikon D7500 for the Best APS-C DSLR Expert award, the COOLPIX W300 for the Best Rugged Camera award, and the AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR picked up the Best Professional Lens award.
The TIPA World Awards 2018, sponsored by the Technical Image Press Association (TIPA), cover photographic and imaging products released between April 1, 2017 and March 31, 2018 across a number of categories. Award winners are selected with voting by the editors of prestigious camera and imaging magazines from around the world.
More information on the TIPA World Awards 2018 and TIPA are available at www.tipa.com/english/index.html
Fulfilling a Pro’s Wish List
The Nikon D850 brings together all the elements that make it this year’s choice for best pro DSLR. With its 45.7MP BSI CMOS sensor and EXPEED 5 processor, the D850 can capture up to 9 fps1,2 (with optional MB-D18 battery pack and fast memory card) for 51 consecutive shots in 14-bit NEF format. Focusing is rapid, with 99 cross-type sensors and a dedicated AF processor that can capture images in light as low as -4EV. The body employs rugged magnesium alloy and carbon fibre materials with dust and water-drop resistance, and provides battery life that can handle up to 18403 shots at full resolution or 70 minutes3, 4 of video off a single charge.
1 With continuous-servo AF autofocus mode, manual or shutter-priority auto exposure, a shutter speed of 1/250 s or faster, and all other settings at default values.
2 When the MB-D18 multi-power battery pack is used with an EN-EL18b rechargeable Li-ion battery (both available separately). The BL-5 battery-chamber cover (also available separately) is required to use the EN-EL18b.
3 Measured in accordance with CIPA standards.
4 The maximum recording time for a single movie is 29 minutes 59 seconds.
A Lightweight, Feature-Packed DSLR
Aimed squarely at photographers who want to take advantage of Nikon’s full range of lenses and imaging expertise at a mid-range price, the DX format, 20.9MP D7500 gives photographers a sense of control over its many parameters and imaging options that are well thought out and combine both pro and amateur features. The camera has very good low-light performance, excellent battery life, and a touchscreen, tiltable 3.2 inch LCD. ISO options range between 100-51200 with a top shutter speed of 1/8000 second with 8-fps framing rate1 at full resolution. There are numerous advanced options that allow photographers to fully explore a host of creative imaging opportunities.
1 With continuous-servo AF autofocus mode, manual or shutter-priority auto exposure, a shutter speed of 1/250s or faster, and all other settings at default values.
Tough and Ready
Active outdoor adventure photographers can bring the Nikon Coolpix W300 along, knowing that it can handle whatever comes. Waterproof to 100 ft (30 meters), freeze-proof to 14 degrees F (-10 C), shock-proof and dust-proof, the W300 delivers 4K video and 16MP stills1, as well as time-lapse movies. Imaging options are expanded with a 5X zoom (24-120mm2 equivalent) with vibration reduction while the 4K HD video features stereo sound, and all the action can be shared via Bluetooth and built-in Wi-Fi. The W300 is a helpful traveling companion as well, with an onboard GPS, an eCompass, an altimeter, depth gauge, and even an atmospheric and water pressure gauge to boot.
1 May be reduced with image processing.
2 Equivalent focal lengths in 35mm  format.
A Super Tele with Built-in Teleconverter
Imagine a lens with a built-in 1.4X teleconverter, up to 4 stops1,2 of vibration reduction, advanced dust and moisture sealing, internal focusing, and the ability to easily extend focal length (from max 400mm to 560mm, or as long as 840mm on a DX format camera) with the flip of a switch. Built for the sports, event, nature, and wildlife photographer, the integration of the teleconverter in the lens means that imaging excellence is optimized in terms of light transmission and edge quality. When combined with advanced Nikon cameras like the D850, outer areas of the frame can be used as cross-type sensors, further enhancing acquisition speed and quality.
1 Measured in accordance with CIPA standards.
2 In NORMAL mode. When a digital SLR camera equipped with a full-size, 35mm film equivalent image sensor is used.
Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system are distributed globally. For more information, please visit http://www.nikon.com.hk. Connect with Nikon and other photographers on Facebook at http://www.facebook.com/NikonHongKong or Instagram at http://www.instagram/nikonhongkong, or on NikonClub Hong Kong at http://www.nikonclub.com.hk.